Social media can be used rigorously in order to enhance your small business’ online plan and strategy. It can be used to help your business increase its traffic, branding, fans, and, ultimately, sales and profits.
What follows are 10 social media hacks that your small, but ambitious, a business can utilize:
While it’s easy, in today’s world, to cling to a singular group of familiar social media websites for online support, as the owner of your business, you need to understand and recognize that not all social media websites are created equal. Facebook is not the same as Instagram and neither are anything like Twitter. Additionally, Pinterest, Foursquare, and YouTube are also very different.
Additionally, just because multiple social media websites exist doesn’t mean you have to utilize all of them. Being alive and active everywhere helps, but you can certainly afford to avoid the unnecessary and unneeded platforms. For instance, a news publication’s presence on Facebook, Twitter, YouTube, and Reddit would be more influential and make more sense than its presence on Instagram. Before deciding, first try to understand the benefits of each platform by performing a SWOT (i.e. strengths, weaknesses, opportunities and threats) analysis on each of them. Whichever social media websites can help you to increase your customer engagement and sales, then use them. Just remember, do not duplicate or share the exact content with all of the platforms without changing the wording up just because you cannot think of anything else to say!
While it’s important not to duplicate content throughout all platforms, it’s also important to include quality, original content throughout. Your followers and fans will expect appealing and relevant content on your social media platforms. All of this will help you to do one simple thing: increase sales. Thus, it is vital that you create and promote content that your followers will like and continuously share.
Visual contents are likely to receive 40 times more shares- Source. Content does not only include the textual pieces found on blogs, but rather anything that attracts the attention of your viewers. It’s for this reason that it is important to include top quality visual content on your social media shares.
Visual graphics and images increase user engagement by 37% –Source. GIFs, infographics and animated videos are popular and, more importantly, users tend to share them far more than other, related content. Tools like Venngage, Whatfix, Visme.co, Canva, and GIF Brewery make and create attractive visual content.
The 80 / 20 rule is one of the best ways to engage with your followers on social media. It states that only 20% of your social media content should be used for brand and/or product promotion, while the remaining 80% should be used for general things that your followers/fans like.
The promulgation of the 80/20 rule has occurred because experts believe that fans and/or followers do not enjoy viewing marketing and sales pitches on their walls/feeds. Therefore, if you run a business, you should always try to create a bond with your customers by utilizing friendly social media posts.
One of the best uses for social media is the ability to encourage your followers to engage and interact with you. However, in order to make this possible, you must have a very convincing call to action (CTA). A CTA is vital to increasing sales and social media can be used to promote your CTAs, both in adverts/posts.
CTAs should be eye-catching and focused. For example,
During a month-long testing period, AdRoll identified Facebook ads with CTAs in them that had 2.85 times higher click rates than the ones that didn’t have a CTA: Source
To make the most of your platform experience, you can choose between social media content management, sharing, curation and monitoring tools. Businesses can schedule their postings for maximum impact by using content marketing apps and tools. Specifically, Mento, and Buffer, are among the more popular platforms.
Recently, Facebook introduced reaction buttons where users can react to posts with several general emotions. Like general account holders, you make use of all of the latest features and development ousting the media channels. New things like emojis and other features like Facebook LiveChat, Twitter’s GIF button and Twitter’s Timeline should be added.
One of the best ways to classify a page of content is by hashtagging it according to its respective topic, keyword or subject. This allows for easier finding and searching. As a small business, you should consider using hashtags. Hashtags (#) are generally hyperlinked to searches so that one can easily obtain more data. Businesses can use hashtags to increase the customer engagement on their social media platform.
There is no point in posting something at 3 AM when people are asleep. Additionally, there are times when you must keep in mind when you want to post any content on social media.
On Facebook, do not post anything either 8AM and after 8PM. Source. Thus, while there are permutations and combinations to schedules, you have to adhere by them if you want your business to make the most out of the channels.
Tom maximizes participation, you should invite users to participate and engage with while viewing your social media posts. You should encourage the people who like your page to be more involved and participate. A follower/fan must not only follow your page but s/he should also actively engage with it in order to make your page or content more viable and relevant. You can start by personally addressing the people on your walls or feeds. This will encourage everyone to post and discuss more. The ploy would certainly result in an increase traffic, engagement, brand awareness and, ultimately, sales numbers.
Opportunities for small businesses are always few and far between; therefore, they have the opportunity to make and use of all hacks and tricks that they can. Social media is a box full of opportunities to be used for their benefit.